SPRING
MATTRESSES

Client

Colchones Spring

Service

End to end Ecommerce solution

  • Strategy and Management
  • Technology
  • Media Perfomance
  • Content Power Plant®
  • Price Radar by Gravity®

The challenge

To turn colchonesspring.com.co into the number 1 store in sales within an ecosystem of more than 100 physical stores nationwide.

How do we deal with it?

  • We implemented our Ecommerce End to End solution, based on our Zero Gravity methodology.

 

  • Together with the marketing and sales teams, we redefined the channel’s commercial strategy.

 

  • Our Content Power Plant® developed new content for the site, capable of reducing the shopper’s fear of buying a product that he/she normally wants to feel before purchasing.

 

  • We designed and implemented a new full funnel digital marketing strategy focused on return on advertising investment (ROAS).

Results

  • Average Annual ROAS of 21X (for each USD invested in advertising, 21 USD were sold).

 

  • Average ROAS growth of 1700% (for every USD invested in advertising, 21 USD were sold).

 

  • Increase in conversion rate of 342%.

 

  • 37% increase in average ticket sales

 

  • Decrease in cost per acquisition of 69%.

 

Challenge Accomplished

We turned colchonesspring.com.co into the number 1 store in sales within an ecosystem of more than 100 physical stores nationwide.

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a success story!

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You can also write to us at sales@gravity.com.co

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